Over Redemption Insurance

Over Redemption Insurance

Consumer brand redemption programs have long been used to drive sales and loyalty. The challenge is you never really know how many people will take advantage of your offer. Over redemption insurance will ensure you don’t exceed the budget for the promotion, letting you sleep easy.

Why You Need It:

  • Enables high impact promotional offers to increase consumer activation, retention and loyalty
  • Protects your budgets and balance sheet by eliminating the need to set aside budget reserves for unexpected over-redemption
  • Allows you to launch large scale brand offers across multiple product lines with peace of mind

Example Applications:

  • Rebates
  • Coupons
  • Instant Wins
  • Collect and Win
  • Gift with Purchase
  • Buy One Get One (BOGO) Offers

Scope of Coverage:

Coupons, rebates, and incentives are all great tools for increasing new and repeat purchases, but the redemption rates can be unpredictable. Should the redemption rate be higher than expected there could be major financial losses. Over-redemption insurance allows for more financial leeway when running promotions, providing more enticing rewards for the consumer, which in turn can drive up sales significantly, all while making sure that the bottom line is protected.

Dylan MacTavish

Lead Underwriter

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