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Millions on the Line for March Madness Coaches
With average salaries of college basketball coaches exceeding $2 million, administrators are increasingly…
Read More3 Ways to Create Winning Retail Promotions (Part 2)
In part 1 of this blog, we discussed the value to brands of promotional displays in…
Read MoreWinning at Retail: Using Promotional Displays to Increase Sales (Part 1)
Displays that encourage consumers to make an impulse purchase are proven to increase sales, but limited retail…
Read MoreTrade Promotions in Shopper Marketing: The Vital Last Step in Path to Purchase
“Shopper Marketing” is arguably the most important facet of marketing on the path to purchase. Once a…
Read MoreNew Product Launch? Turn Pennies into Dollars
Coupons, free product with purchase, and money-back guarantees are three effective redemption based promotions that can increase…
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