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Millions on the Line for March Madness Coaches

With average salaries of college basketball coaches exceeding $2 million, administrators are increasingly…

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3 Ways to Create Winning Retail Promotions (Part 2)

In part 1 of this blog, we discussed the value to brands of promotional displays in…

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Winning at Retail: Using Promotional Displays to Increase Sales (Part 1)

Displays that encourage consumers to make an impulse purchase are proven to increase sales, but limited retail…

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Trade Promotions in Shopper Marketing: The Vital Last Step in Path to Purchase

“Shopper Marketing” is arguably the most important facet of marketing on the path to purchase. Once a…

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Coupons in a Digital World: Gaining the Benefits Without the Risks

Digital couponing is already dramatically affecting marketers’ coupon strategies, and it will only continue to grow in…

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