Recently, our parent company unveiled a refreshed brand identity. As one of three divisions under the IC Group umbrella, this was the right moment for us to follow suit with a name, a look, and a presence that reflects who we have evolved into.
You might know us as Insured Creativity, ICSB, or just IC. Each name reflected where we were at the time. But today we’re simply ICI, and it feels good to say that with confidence.
The new look backs it up: a bold new logo, a refined colour palette, and a design system built to match the caliber of work we’ve been doing for decades.
Professional. Clean. Distinctive. Ours.
More than aesthetics, this rebrand is a statement. We operate in more than 60 countries around the globe as a Coverholder at Lloyd’s for over 35 years. We have recently added a full best-in-class suite of Liability, Participant Accident, Incidental Property, and D&O coverage geared toward the sport, entertainment, and live event sectors. This complements our core unique product offering including event cancellation, non-appearance, performance bonus insurance, large scale prize rewards, and more. Our clients trust us to help them navigate and protect the moments that matter most. That deserves a brand that shows up the same way we do.
ICI has always been built on trust and long-term relationships. This rebrand gives us a name and a look that reflects the business we’ve become, and the one we’re continuing to build.
— David Sasaki, President, ICI
ICI isn’t just a shorter name. It’s a clearer one. It reflects how our business partners have known us for years, solving complex problems by delivering specialized solutions – simply.
Welcome to the next chapter.
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Specialist contingency insurance underwriters protecting moments in sports, entertainment, and promotions.
