News Archive

Check out what’s happening at Insured Creativity and in our industry.

3 Ways to Successfully Launch a New Product

We’ve all done it. We walk into the grocery store in need of a particular item, and…

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A new era in sports sponsorship

The goal of corporate sponsorship is to create a relevant and emotional connection with fans and consumers…

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Managing the risk of a billion dollar promotion

Hold a contest with a billion-dollar prize, and you’ll get people’s attention. Warren Buffett did that a…

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Be like Buffett: Grab attention with sports brackets

Major sports events aren’t just about who wins or loses. They’re also culture-defining social occasions that draw…

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How Brands Are Winning with Big Athlete Bonuses

Corporate sponsorship is everywhere in sport.  Brands want to be associated with winners and they…

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