News Archive

Check out what’s happening at Insured Creativity and in our industry.

Limiting the Extremes of Couponing

Extreme Couponers can save a lot of money for themselves, but they’re bad news for manufacturers and…

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Developing the internet coupon – approach with caution

Coupon offers are alive and well in the internet age. At least four out of five consumers…

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New Product Launch? Turn Pennies into Dollars

Coupons, free product with purchase, and money-back guarantees are three effective redemption based promotions that can increase…

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3 Ways to Successfully Launch a New Product

We’ve all done it. We walk into the grocery store in need of a particular item, and…

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A new era in sports sponsorship

The goal of corporate sponsorship is to create a relevant and emotional connection with fans and consumers…

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