Well in the blink of an eye, Halloween has come and gone and all we’re left with is way too many candy bars and ridiculous pictures of our costume creations. My personal faves included Minons, a piñata, and the ever elusive fox (in case you’re wondering, I still haven’t found out what he says…).
This week I couldn’t help but think of how creative everyone becomes this time of year. You can dress up as whatever you want – no idea is too ridiculous and craziness is seemingly encouraged. It’s the one time of year when people ask themselves, “If I could be anything I want, what would I be?” and have the freedom to pursue it, if only for one weekend. At times it can be risky (is dressing up as an adult baby hilarious or just plain idiotic?) but if the idea is well received, your night is that much better and you become the talk of the party.
It’s this mindset that I think companies should bring into their ideation sessions. Marketers are too often held back by what has been done in the past, and what is comfortable moving forward. Instead, I think we should bring Halloween into our boardrooms and ask ourselves what demands the most attention at the party. I can pretty much guarantee you it isn’t a witch or common cat.
Just like brainstorming ideas for an epic costume, put some research in and look to social trends and see what’s buzzing to come up with creative ideas. Make your friends and competitors look at you and think “Man I wish I would have thought of that!”. Keep in mind no one ever wins Best Costume for dressing as a ghost so embrace the risky ideas. The reward of a good idea is worth the time and the initial ‘you’re crazy’ looks you’ll get in the boardroom.
So next time you have an ideation session planned, pick up some mini chocolate bars and let the ridiculous, silly, ‘that will never work’ ideas flow! You won’t use all of them, but you might come across one that will make you the talk of the party.
When it comes to marketing, everyday should be Halloween. The best tricks get the most treats!